Author: kelseyjdesigns

Farm 4.0 Information Memorandum

| kelseyjdesigns

Farm 4.0 is a revolutionary strawberry farming solution, with a focus on introducing smart farming technology to the industry, improving sustainability, and educating the public on the future of horticulture. The unique Farm 4.0 greenhouse system offers an array of benefits such as protection from the harsh climate and pests, minimising seasonal reliance, improving worker conditions, using 80-90% less water, requiring less land and reducing transportation.

As part of the Farm 4.0 project launch I developed and designed a 28-page Information Memorandum and an accompanying Powerpoint presentation; together these formed a valuable sales tool to pitch their venture to potential investors. I drew inspiration from the fresh reds and greens of the strawberries and chose crisp typography that struck the right balance between user-friendliness and slightly industrial styling.

VeriSkills branding & collateral

| kelseyjdesigns

VeriSkills, backed by QTAC (Queensland Tertiary Admissions Centre) is a system that quantifies soft skills and experiences for businesses and individuals. VeriSkills will ensure courses and training programs continue to provide meaning to a person’s skills, credentials and experience, allowing them to be better matched for future opportunities. Backed by decades of research across multiple institutions to validate the most important capabilities for the future workplace, VeriSkills was launched in late 2020.

As part of the launch, I developed an in-depth style guide and a range of collateral including the website, brochures, capability statement, social media templates and digital badges.

Ristorante La Famiglia branding

| kelseyjdesigns

A branding project for Ristorante La Famiglia, an Italian restaurant based in Woolloongabba, Brisbane.

The owner was born and raised in Molfetta, Italy, and the restaurant specialised in cuisine from this region – Puglia. This inspired the logo which is a stylised illustration of the roofline of Molfetta’s iconic cathedral. They wanted the branding to have a strong connection to their Italian roots and represent the authentic, high quality, yet friendly and approachable feel of the restaurant.

I also designed a custom wallpaper for the restaurant’s interior which combines typography and line art to represent some of the Puglia region’s icons. My work for La Famiglia extended over the years to include business cards, signage, interior decor, gift cards, menus, flyers, social media assets and more.

Business cards
DL flyers for the opening launch and a Women’s Day event
Menu design
Front signage
DL gift vouchers
Drinks menu cover
A custom wallpaper decorates the wall above the kitchen pass
Wallpaper
Wallpaper

AFL QLD branding

| kelseyjdesigns

The AFL QLD Schools Cup is an annual event drawing in thousands of players state-wide. I was tasked with creating the branding for the event, pitching several concepts and eventually rolling out the chosen creative across print and digital formats. This included the printed program, EDM images, social media and website graphics.

EDM Header
Social media tile
Program – all designed by me including internal ads and infographics

Broncos Annual Magazine

| kelseyjdesigns

Broncos are Australia’s most widely supported NRL club and a national icon. For 3 consecutive years I designed their Annual Magazine from front to back. Working remotely with the editor over email, I laid out the 108-page publication covering the Broncos’ events, player and team highlights, round-by-round reports, community stories and club records.