In my spare time I enjoy blackwork illustration using fineliner pens – exploring styles of mandala, stippling, line art, symmetry, and black and white contrast.
A branding project for Ristorante La Famiglia, an Italian restaurant based in Woolloongabba, Brisbane.
The owner was born and raised in Molfetta, Italy, and the restaurant specialised in cuisine from this region – Puglia. This inspired the logo which is a stylised illustration of the roofline of Molfetta’s iconic cathedral. They wanted the branding to have a strong connection to their Italian roots and represent the authentic, high quality, yet friendly and approachable feel of the restaurant.
I also designed a custom wallpaper for the restaurant’s interior which combines typography and line art to represent some of the Puglia region’s icons. My work for La Famiglia extended over the years to include business cards, signage, interior decor, gift cards, menus, flyers, social media assets and more.
Our team was tasked with an ODEON brand refresh which encompassed a range of new campaigns including new-look pricing promotions.
For this brief I developed a full set of 3D numbers and characters that incorporated cinema-related objects while using the ODEON colours to keep in line with their other branding. The styling for the campaign was playful and aimed to encapsulate the ODEON cinema experience. The price points varied for each venue so having a full set meant we could interchange the numbers as needed. We eventually rolled out the creative nationwide and it appeared on everything from web banners to truck sides to phone boxes.
At Zero Degrees West (London) I collaborated on a range of special edition packaging for iconic Universal films over the years. Taking inspiration from key imagery within the film, we aimed to create a sort of visual pun that fans would connect with. The project resulted in a collection of DVDs, Blu-Rays, and Steelbooks that were released in late 2014 through HMV in the UK and online via Amazon.