Farm 4.0 Information Memorandum

Farm 4.0 is a revolutionary strawberry farming solution, with a focus on introducing smart farming technology to the industry, improving sustainability, and educating the public on the future of horticulture. The unique Farm 4.0 greenhouse system offers an array of benefits such as protection from the harsh climate and pests, minimising seasonal reliance, improving worker conditions, using 80-90% less water, requiring less land and reducing transportation.

As part of the Farm 4.0 project launch I developed and designed a 28-page Information Memorandum and an accompanying Powerpoint presentation; together these formed a valuable sales tool to pitch their venture to potential investors. I drew inspiration from the fresh reds and greens of the strawberries and chose crisp typography that struck the right balance between user-friendliness and slightly industrial styling.

VeriSkills branding & collateral

VeriSkills, backed by QTAC (Queensland Tertiary Admissions Centre) is a system that quantifies soft skills and experiences for businesses and individuals. VeriSkills will ensure courses and training programs continue to provide meaning to a person’s skills, credentials and experience, allowing them to be better matched for future opportunities. Backed by decades of research across multiple institutions to validate the most important capabilities for the future workplace, VeriSkills was launched in late 2020.

As part of the launch, I developed an in-depth style guide and a range of collateral including the website, brochures, capability statement, social media templates and digital badges.

AFL QLD branding

The AFL QLD Schools Cup is an annual event drawing in thousands of players state-wide. I was tasked with creating the branding for the event, pitching several concepts and eventually rolling out the chosen creative across print and digital formats. This included the printed program, EDM images, social media and website graphics.

Agenda magazine

I worked with the team at 1DA in London to develop a new style guide for City & Guilds’ Agenda, a trades magazine that needed to be appealing and easy to read with a sleek, modern feel. I implemented this new styling throughout the magazine, resulting in a more cohesive look for the magazine with greater audience appeal. Full magazine can be viewed here > https://view.publitas.com/p222-882/agenda-issue2/page/1