brochure design

Farm 4.0 Information Memorandum

| kelseyjdesigns

Farm 4.0 is a revolutionary strawberry farming solution, with a focus on introducing smart farming technology to the industry, improving sustainability, and educating the public on the future of horticulture. The unique Farm 4.0 greenhouse system offers an array of benefits such as protection from the harsh climate and pests, minimising seasonal reliance, improving worker conditions, using 80-90% less water, requiring less land and reducing transportation.

As part of the Farm 4.0 project launch I developed and designed a 28-page Information Memorandum and an accompanying Powerpoint presentation; together these formed a valuable sales tool to pitch their venture to potential investors. I drew inspiration from the fresh reds and greens of the strawberries and chose crisp typography that struck the right balance between user-friendliness and slightly industrial styling.

VeriSkills branding & collateral

| kelseyjdesigns

VeriSkills, backed by QTAC (Queensland Tertiary Admissions Centre) is a system that quantifies soft skills and experiences for businesses and individuals. VeriSkills will ensure courses and training programs continue to provide meaning to a person’s skills, credentials and experience, allowing them to be better matched for future opportunities. Backed by decades of research across multiple institutions to validate the most important capabilities for the future workplace, VeriSkills was launched in late 2020.

As part of the launch, I developed an in-depth style guide and a range of collateral including the website, brochures, capability statement, social media templates and digital badges.