I worked alongside brand managers at CUB (Carlton United Breweries) for several years, creating promotional graphics for posters, tap/shelf wobblers, table talkers, pull up banners, corflute signage, digital screens and more.
The AFL QLD Schools Cup is an annual event drawing in thousands of players state-wide. I was tasked with creating the branding for the event, pitching several concepts and eventually rolling out the chosen creative across print and digital formats. This included the printed program, EDM images, social media and website graphics.
Broncos are Australia’s most widely supported NRL club and a national icon. For 3 consecutive years I designed their Annual Magazine from front to back. Working remotely with the editor over email, I laid out the 108-page publication covering the Broncos’ events, player and team highlights, round-by-round reports, community stories and club records.
Posters and flyers for in-house promotions and events at the Club Hotel and Commercial Hotel, Chinchilla, Queensland.
Point of sale created for DIAGEO products like Captain Morgan, Smirnoff and Bundaberg Rum. Working within brand guidelines to create cohesive and effective marketing material.
DRAFTED Magazine is a London free press magazine covering the latest trends in fashion, culture, music and travel.
Myself and the other designer collaborated with art director Steph Gilles (Vogue, Vice) to create a new creative direction for the magazine which greatly contributed to the magazine’s growth in popularity and brand recognition.
Vintage Caravan Magazine is aimed at a niche lifestyle market and covers everything to do with vintage vans, so the design reflects this with retro design elements and 50s influenced typography. I created the branding including the logo and magazine styling, which improved the brand recognition and received great feedback from readers. I design the whole magazine from photo retouching and initial layout right through to prepress and print file output. The magazine’s popularity has been rapidly expanding since its inception in 2011, with distribution now taking place throughout Australia, New Zealand and the USA.
CREATIVE PORTFOLIO 