AFL QLD branding

The AFL QLD Schools Cup is an annual event drawing in thousands of players state-wide. I was tasked with creating the branding for the event, pitching several concepts and eventually rolling out the chosen creative across print and digital formats. This included the printed program, EDM images, social media and website graphics.


Freelance project at an agency in London. Taking the existing brand identity of two Spotify campaigns, Secret Social and Playoffs, I rolled out the creative to a wide range of marketing material including flyers, invitations, landing pages, emails, and social media branding.

spotify_ss_webpage  SS_email_1.2