Farm 4.0 is a revolutionary strawberry farming solution, with a focus on introducing smart farming technology to the industry, improving sustainability, and educating the public on the future of horticulture. The unique Farm 4.0 greenhouse system offers an array of benefits such as protection from the harsh climate and pests, minimising seasonal reliance, improving worker conditions, using 80-90% less water, requiring less land and reducing transportation.
As part of the Farm 4.0 project launch I developed and designed a 28-page Information Memorandum and an accompanying Powerpoint presentation; together these formed a valuable sales tool to pitch their venture to potential investors. I drew inspiration from the fresh reds and greens of the strawberries and chose crisp typography that struck the right balance between user-friendliness and slightly industrial styling.
A branding project for Ristorante La Famiglia, an Italian restaurant based in Woolloongabba, Brisbane.
The owner was born and raised in Molfetta, Italy, and the restaurant specialised in cuisine from this region – Puglia. This inspired the logo which is a stylised illustration of the roofline of Molfetta’s iconic cathedral. They wanted the branding to have a strong connection to their Italian roots and represent the authentic, high quality, yet friendly and approachable feel of the restaurant.
I also designed a custom wallpaper for the restaurant’s interior which combines typography and line art to represent some of the Puglia region’s icons. My work for La Famiglia extended over the years to include business cards, signage, interior decor, gift cards, menus, flyers, social media assets and more.
DL flyers for the opening launch and a Women’s Day event
DL gift vouchers
Drinks menu cover
A custom wallpaper decorates the wall above the kitchen pass
Freelance work for Intrust Super. Assisting where required by designing print ads, web banners, EDM banners, posters, brochures, the corporate magazine 360, and creating logos/branding for new campaigns.
I worked alongside brand managers at CUB (Carlton United Breweries) for several years, creating promotional graphics for posters, tap/shelf wobblers, table talkers, pull up banners, corflute signage, digital screens and more.
The AFL QLD Schools Cup is an annual event drawing in thousands of players state-wide. I was tasked with creating the branding for the event, pitching several concepts and eventually rolling out the chosen creative across print and digital formats. This included the printed program, EDM images, social media and website graphics.
Social media tile
Program – all designed by me including internal ads and infographics
Broncos are Australia’s most widely supported NRL club and a national icon. For 3 consecutive years I designed their Annual Magazine from front to back. Working remotely with the editor over email, I laid out the 108-page publication covering the Broncos’ events, player and team highlights, round-by-round reports, community stories and club records.
Our team was tasked with an ODEON brand refresh which encompassed a range of new campaigns including new-look pricing promotions.
For this brief I developed a full set of 3D numbers and characters that incorporated cinema-related objects while using the ODEON colours to keep in line with their other branding. The styling for the campaign was playful and aimed to encapsulate the ODEON cinema experience. The price points varied for each venue so having a full set meant we could interchange the numbers as needed. We eventually rolled out the creative nationwide and it appeared on everything from web banners to truck sides to phone boxes.