Our team was tasked with an ODEON brand refresh which encompassed a range of new campaigns including new-look pricing promotions.
For this brief I developed a full set of 3D numbers and characters that incorporated cinema-related objects while using the ODEON colours to keep in line with their other branding. The styling for the campaign was playful and aimed to encapsulate the ODEON cinema experience. The price points varied for each venue so having a full set meant we could interchange the numbers as needed. We eventually rolled out the creative nationwide and it appeared on everything from web banners to truck sides to phone boxes.