Point of sale created for DIAGEO products like Captain Morgan, Smirnoff and Bundaberg Rum. Working within brand guidelines to create cohesive and effective marketing material.
DIAGEO
Author: kelseyjdesigns
ODEON Cinemas pricing campaign
Our team was tasked with an ODEON brand refresh which encompassed a range of new campaigns including new-look pricing promotions.
For this brief I developed a full set of 3D numbers and characters that incorporated cinema-related objects while using the ODEON colours to keep in line with their other branding. The styling for the campaign was playful and aimed to encapsulate the ODEON cinema experience. The price points varied for each venue so having a full set meant we could interchange the numbers as needed. We eventually rolled out the creative nationwide and it appeared on everything from web banners to truck sides to phone boxes.
Unforgettable Films (Universal Pictures)
At Zero Degrees West (London) I collaborated on a range of special edition packaging for iconic Universal films over the years. Taking inspiration from key imagery within the film, we aimed to create a sort of visual pun that fans would connect with. The project resulted in a collection of DVDs, Blu-Rays, and Steelbooks that were released in late 2014 through HMV in the UK and online via Amazon.
Spotify
Mrs Brown’s Boys D’Movie
I played a key role in the artworking and rollout for Mrs Brown’s Boys D’Movie‘s national campaign in the UK, producing finished art for many posters, banners, bus sides and billboards as well as designing the DVD and Blu-Ray packaging.
ODEON Sub Branding
As part of the Zero Degrees West design team, we were tasked with a brand refresh for ODEON cinemas. I created a range of posters and press ads to complement the new sub branding for ODEON Kids, ODEON Newbies and ODEON Silver Cinema.
Agenda magazine
I worked with the team at 1DA in London to develop a new style guide for City & Guilds’ Agenda, a trades magazine that needed to be appealing and easy to read with a sleek, modern feel. I implemented this new styling throughout the magazine, resulting in a more cohesive look for the magazine with greater audience appeal. Full magazine can be viewed here > https://view.publitas.com/p222-882/agenda-issue2/page/1
Contents spread
Invest in Your Workforce
A New Era For Careers Advice
DRAFTED Magazine
DRAFTED Magazine is a London free press magazine covering the latest trends in fashion, culture, music and travel.
Myself and the other designer collaborated with art director Steph Gilles (Vogue, Vice) to create a new creative direction for the magazine which greatly contributed to the magazine’s growth in popularity and brand recognition.
Vintage Caravan Magazine
Vintage Caravan Magazine is aimed at a niche lifestyle market and covers everything to do with vintage vans, so the design reflects this with retro design elements and 50s influenced typography. I created the branding including the logo and magazine styling, which improved the brand recognition and received great feedback from readers. I design the whole magazine from photo retouching and initial layout right through to prepress and print file output. The magazine’s popularity has been rapidly expanding since its inception in 2011, with distribution now taking place throughout Australia, New Zealand and the USA.
CREATIVE PORTFOLIO 